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Paolovi

2021-2023 | Brand strategy, visual identity, web design, web development

How do you redesign a school's identity without erasing its history? Brand system redesign for the Istituto Paolo VI, a Catholic secondary school in Rome. The identity translates the school's educational ethos — community, tradition, and intellectual growth — into a visual language of four icons, each representing a pillar of the school's pedagogy. The website uses a single-page architecture with anchored sections and a structured CMS that separates content from presentation, allowing school staff to update admissions, news, and events independently.

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